Home Mba marketing projects MARKETING PROJECTS Comparative study of DTH PROJECT REPORT

Shopping Cart

MBA multiple choice questions

Sikkim manipal university



Comparative study of DTH PROJECT REPORT
View Full-Size Image


Comparative study of DTH PROJECT REPORT

Price per Unit (piece): $80.00


In 1995, government felt the need of regulation in Cable TV and passed the Cable TV network (Regulation) Act. This was also the time when the state owned Doordarshan and All India Radio came under a new holding called as Prasar Bharati to give them enough autonomy. The LCOs reported a lower number of connections where as the broadcasters demanded a higher rate. MSOs were finding it difficult to operate under these conditions. This led to an amendment of the Cable TV networks(Regulation)Act in 2002 to provide Conditional Access System (CAS). With CAS, the last mile distribution could be addressable with accuracy and digitalization of  2 broadcast was also possible. CAS was rolled out in 2003 staring from Chennai and later to parts of Delhi, Mumbai and Kolkata. On the DTH front, TRAI issued the guidelines for operating DTH. Country‟s first DTH license was awarded to Dish TV in 2003 which started operations in 2004. Prasar Bharati also started its product DD-Direct+ . now in this  project report we will comparison AIRTEL DTH , DISH TV, VIDEOCON DTH , RELIANCE BIG TV, SUN DTH , HDTV TECHNOLOGY

    In the current context of the global financial meltdown, the Direct to Home (DTH) industry in India is in the throes of multifarious challenges and opportunities. The „big game‟ is all about shaping up grandiose plans to master the winning rules to garner as much portion of the Indian DTH pie as possible by a handful of players. Since the DTH space denotes „big value‟, akin to the space occupied by television and telephony, inter-firm rivalries have thrown up price wars, discount schemes, procurement of transponders, ambitious targets for improving the subscription base, popular bouquet of channels, set top boxes with superior quality of videos, improving content, etc as a desperate means to entice the Indian viewer. A neat 20 per cent annual growth is being witnessed in the DTH sector in India with over 16 million households having digital pay-TV.








Copyright © 2012 www.mbanotesindia.com. All Rights Reserved.
Mbanotesindia.com largest solutions for Mba GNU/GPL License.
Copyright 2012 | Home | Privacy policy | Customercare
 

Login Form



RSS Feeds

Mba Universities
Web site price currency converter