Naidu and Sons Private Ltd is a leading maker of wooden artifacts. Manohar Naidu (Naidu) established the company in 1970, he and his sons are now managing the company. The company had a humble beginning with two employees and a production rate of two or three artifacts per day. In the early days, the customer reach of the company was limited to the twin cities of Hyderabad and Secunderabad. Later, it expanded its reach to other parts of the country. The company paid special attention to the quality of the output and products were checked for the quality at every stage of production. Soon, the products of the company were renowned for their quality.
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Read the caselet carefully and answer the following questions:
1. What are the various concepts that contribute to a motivated work force?
2. What are the various steps involved in conducting a survey in the context of TQM?
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