Aakash tablet MBA case study

Aakash tablet MBA case study

Aakash tablet MBA case study order on demand pages 15

Aakash tablet bookings for the world's cheapest tablet, Aakash, have soared to 14 lakh units just two weeks after it was put up for sale online for Rs 2,500 a piece and another higher version rs3000
To cater to the 'unexpected' demand, UK-based vendor Datawind, the maker of the $35 tablet, has decided to establish three new factories - in Cochin, Noida and Hyderabad - in the first half of 2012 to assemble the tablet. Datawind currently has only one factory in Hyderabad, with its vendor Quad, which makes the LCD panel for the tablet.

Table of contents

1. Introduction                                                                 

• Introduction to Aakash tablet                                                                   
• Business Models in Aakash tablet                                                                
• Approaches in Aakash tablet                                                                    

• Aims OF Aakash tablet
• Objectives of the study                                                                                

2. Global Internet Marketing                                                                                    

3. Research Methodology

PRIMARY RESEARCH                                                                                                    

Secondary Research

4. Analysis                                                                                                                                         

5. Findings                                                                                                                                         

6. Recommendation                                                                                                                      

7. Conclusion