Dabur company case study

Dabur India identifying five growth drivers in Dabur honey , Dabur  chyawanprash, vatika , Anmol and Oral care  to maximize shareholder value.
In the developing the  brand architecture, the dabur company  decided to deploy far more resources for the growth of the five key brands - Dabur, Vatika, chyawanprash,, Anmol and Real - and back these up with much stronger advertising and larger marketing spends. As part of focused brand building strategy, Dabur will stress on certain key brands already well established in the consumer's mind, devising a clear positioning for each.
Thus, Vatika will stand for herbal beauty, Oral care for teeth , Real for fruit-based drinks, Anmol for value for money hair care and Dabur for natural health Dabur  chyawanprash. Besides, Dabur has decided to extend the Vatika brand from hair care products to personal wash category and this year could see the launch of Vatika soap. Vatika will also be the skin care brand under which two products will be launched this year.
Besides restructuring the FMCG business, the company has also laid out its plans for the new pharma entity, which include forging alliances and going aggressive overseas. Dabur company  plans to be a major player in the global Oncology generics business, supplementing its own strengths in this area by entering into key alliances with pharma
majors.
 a. Is branding helping Dabor company India in differentiating its products? Apart from branding, marketing what are the other means available to Dabor India to differentiate its products?
b. Dabur company India is planning to promote the key brands by devoting more resources. How does branding and advertising affect the cost functions of Dabor India? Explain with suitable diagrams.