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RELIANCE FRESH SUPPLY CHAIN MANAGEMENT
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RELIANCE FRESH SUPPLY CHAIN MANAGEMENT

Price per Unit (piece): $91.00


Project Report on  

SUPPLY CHAIN MANAGEMENT

OF

RELIANCE FRESH

Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.

The Reliance Retail had to face various difficulties before the launch of Reliance fresh, because of the various circumstances prevailing in Orissa, West Bengal and UP, along with the news focusing on the dearth of vegetables and fruits stocks. The retail business of Reliance then minimized its exposure in vegetable and fruit business, as a result established Reliance fresh positioning a pure super market play focusing on various categories like IT, consumer durables, home, FMCG and food

Objective of the research

The first step in any supply chain management calls for the researcher to define the project scope and then define problem carefully and formulate the research Objectives. An old age says, “A problem well defined is half solved”.

  1. To study in brief about supply chain management.
  2. To study about the Reliance Fresh

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Scope/Utility of the research:

This project will help me in finding out the supply chain management process of Reliance Fresh  . A classic report will study about the family owned business being handed over to professionals, a company making timely strategic interventions to adapt to the business environment and maintaining its brand equity over the years

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Table of Contents

1. Introduction                       

  • Introduction to Topic                                                                                                                                    
    • Aim of the Study                                                                               
    • Objective of the research                                                                 
  • Supply Chain                                                                                                                           
  • Importance of supply chain management                                                           

 

2. Company Profile                                                                                                   

  • Growth of Reliance Fresh/Products                                                                  
  • Locations, Store & Franchises/Store Environment                                            
  • Retail Format                                                                                                  

3. Research Methodology                                                                                                        

4. Analysis and Interpretation                                                                                  

5. Key Findings                                                                                                         

6. Recommendations                                                                                                

7. Conclusion                                                                                                 

8. Bibliography                                                                                                         

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