Mba Global Network

MS 55 JUNE 2015

Term-End Examination
June, 2015
1. (a) "SCM is viewed as a system that links an enterprise with its customers and suppliers"-Elaborate!
(b) Discuss the strategies included in Efficient Consumer Response (ECR).
2. (a) Briefly describe the main factors that contribute towards Bullwhip effect in the
Supply Chain.
(b) Explain the parallels between Business Process Re-engineering (BPR) and Supply
Chain Management (SCM).
3. (a) Under which information categories a Supply Chain can be categorized ? Give
examples of information contained in them.
(b) What do you understand by DRP II ? How is it different from DRP ?
MS-55 1 P.T.O.
4. (a) Discuss the ethical aspects of Customer Profitability analysis.
(b) Describe the perspective based measurement system to measure the performance of the supply chain.
5. (a) What is Fleet Sizing ? How can it be regulated and minimized ?
(b) Discuss the interdependence of location decisions and distribution decisions. How
does this affect the efficiency of the supply chain ?

MS 57 JUNE 2015
MS 54 JUNE 2015


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